Brand Design Brief / Notion Template

Assisting you in project analysis, establishing a robust foundation, and effectively conveying it to your team. It also aids the designer in crafting an identity that mirrors your essence and the core values of your project. This is more than just a branding brief; it entails an extensive process of evaluating your product and setting expectations for its visual representation.

👉 This brief is intended for you if you fall into one of the following categories:

Entrepreneur:

• You are launching a new brand, project, or company and require branding.
• You're uncertain about how to approach the design process or where to begin.
• You're looking for guidance on how to effectively convey information about your project to obtain a design that resonates with your target audience.
• You are not familiar with design terminology.

Expert:

• You're seeking to enhance your personal brand, and you want your website and social media profiles to have an attractive appearance.
• You're unsure about how to create a design brief or what information to include in it.
• You struggle to organize your thoughts into a clear and concise brief.
• You're wondering how to communicate effectively with a designer to ensure your identity is accurately reflected.

Designer:

• You're a designer with limited experience in developing brand identities.
• You find it challenging to extract relevant information about the client's company.
• You aspire to create branding that captivates right from the start.
• You're tired of having to make multiple design revisions.

👉 What does the brief include?

The brief is divided into three sections: Foundation, Visual, and Mediums. You can complete it online from your computer or through the app, and then share the link with the designer.

1. Foundation

The first section delves into the brand platform, asking questions to clarify what, how, why, and for whom you are creating. It emphasizes that a brand starts with strategy rather than design.

2. Visual

The second section focuses on design, detailing the elements of the identity and how they can represent the brand.

3. Mediums

The third section provides a list of common layouts to ensure no important design tasks are overlooked

👉 What will you gain after completing the brief?

✅ Structure

You will articulate your thoughts and knowledge about the company into a clear and concise brand description. You will contemplate the product's core values and the emotions people will experience when interacting with you.

✅ Plan

You will start to comprehend and be able to plan the communication that design will convey. You'll understand how to reflect the brand's meanings through specific elements, transforming design from mere imagery.

✅ Understanding

You will initiate effective communication with the designer, speaking the same language, and learn how to provide information about your project. You'll realize that the designer is not just a contractor but an integral part of your team during the identity development phase.

✅ Scale

You can utilize the brief to onboard new team members into the project: motion designers, copywriters, creators, SMM specialists, and more. You will grasp the potential business growth through the list of mediums.

The Brand Design Brief is a Notion Template. 

Notion offers a user-friendly interface for organizing and presenting information professionally. It simplifies idea communication. You can conveniently update the design brief, ensuring project progress and real-time collaboration with the client. All essential information is stored in one place for easy reference during the design process.

FAQs

1. What is Notion?

Notion is a single space productivity app where you can brainstorm ideas, write, plan, track projects, or even run your entire business. To use this template you need a Notion account. You can sign up for a free personal account.

2. How I will access the template?

After purchasing your template, you will get access to a pdf file containing a link to this notion template. All you have to do is to duplicate the page into your notion. After that, you can freely customise your template to make it your own. You can change the banners, icons and gif used within the template.

3. Template Licence

This notion template is for personal usage only and cannot be re-sold or distributed.